Big on Intention,
short on time?
Trying to build a meaningful business alongside a full life can feel overwhelming. I know, because I’ve lived it.
Welcome to The Founder’s Sanctuary — a founder support platform for people who care deeply about what they want to build, but do not have endless hours to spare.
Built by an exited founder who started, scaled and sold global businesses while raising three children, TFS gives you access to the tools, guidance and support that help founders make real progress in focused pockets of time.
Whether you need support with:
Refining your idea
Building your offer
Growing visibility
Improving sales
Pricing with confidence
Making smarter commercial decisions
Staying motivated and consistent
TFS becomes a calm, intelligent layer of support around your business.
Think of it as your virtual advisory board — built from over a decade of founder experience, lessons learned and road-tested strategies.
With 5★ feedback from our 2025 members, The Founder’s Sanctuary is now open to new members.
If you’re building something that matters — and want support that respects your time, energy and ambition — book a call or step inside.
Here are just some of our outcomes so far…
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![A photo of Jazz Singh]()
"Just got off a brilliant call with the outgoing CEO of one of the big-four UK TV channels. We met twice and they now want to work with EmpowerAbility. #TFSMagic"
Jazz Singh ,Founder Empowerability
UK
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![A photo of Mel Kelly]()
"From our first roundtable, I adjusted my messaging and have had 5 calls since then! One of those calls led to a proposal request thanks to my new pitch. So grateful for the support and insights!"
Mel Kelly, Founder, MK Talent
UK
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![A photo of Paul Dettman]()
" After a month of creating f**k all... i started writing again tonight, I felt inspired and in flow again after our call. Thanks so much all!!"
Paul Dettman, Author + Copywriter
UK
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![A photo of Lisa Audet]()
"I love the positive energy and spirit of support for each other. I’ve had so many wins since joining, not least increased confidence to pitch to investors, with 11 new conversations now in progress.”
Lisa Audet, Founder Tall Trees Capital,
USA + UAE
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"TFS has shone a light on what's possible as a founder - the sessions, structured knowledge and 1:1 with Helen means I now know which direction I want to take next to expand and the exact steps to make it happen.
Waheed Khan, Consultant UAE + KSA
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"So many things have moved forward - I gained a huge amount of confidence from the modules I now understand how to fundraise for my idea so much better thanks to the sessions + support.”
Eman AlRasheed, Founder The INA, Kuwait + UAE
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![A photo of Nicky Webb]()
"Loving everything about TFS so far -great mix of group sessions, speakers, and self-paced learning! Excited for upcoming modules and sharing more ideas!"
Nicky Webb, Founder Melior,
UAE + Singapore
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![A photo of Camilla Knight]()
"Loving it! Love the diverse range of experience and countries and stages we are all at, and love the support and sharing everyone imparts."
Camilla Knight, Founder Creative Connection
Singapore
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"I know without being part of this I wouldn’t have been able my idea from paper into real life, and I’ve gained so much confidence in talking about it and connecting with the right partners for the future.”
Alice Bromwich, Founder Peony & Magnolia, UK
How does it work?
The Founder’s Sanctuary is a flexible monthly membership designed to help you build real momentum without overwhelming your schedule. From £150 per month, you’ll get access to expert support, practical resources and a clear roadmap for growth.
The programme is delivered through three core modules, unlocked monthly, so you can focus on what matters most at the right time and build steadily as you go.
MoDULE 1 -Clarity + FOundations
Build the right business base — from your idea, offer and positioning to the habits and mindset that support growth.
MoDULE 2 - Visibility + marketing
Learn how to market your business, grow your audience, communicate your value and sell with confidence.
MoDULE 3 - Growth + Commercials
Strengthen pricing, decision-making, financial confidence and the strategy needed to scale sustainably.
What does your membership bring?
Monthly Founder Office Hours for live support, troubleshooting and momentum
Expert-led sessions with trusted specialists and advisors
Templates, tools and resources to save time and reduce guesswork
A private founder community for connection and accountability
Flexible learning designed to fit around your life and commitments
Who’s BEHIND IT?
Hi, I’m Helen. Over the last decade, I’ve built and exited 7-figure, impact-driven businesses—while raising three kids and writing a book about the highs, lows, and lessons of the journey.
Along the way, I invested heavily in accelerators, advisors, and mentors. I’ve taken everything I learned and distilled it into one powerful programme—The Founder’s Sanctuary.
We put you, the founder, at the centre. Because success isn’t about good ideas—it’s about confidence, best-practice knowledge and building on your skills as you go.
With tailored modules, impactful live sessions, a rich resource library, and an active, supportive community, TFS is where early-stage founders fit growth around all their other commitments.
Seems like a fit? Let’s chat about where you are and whether we can help...
ALL founders report a better sense of connectedness and confidence, with 50% of our cohorts staying on for the following Cohort…
founders Who clarified their brand message and launched new Materials or updated LinkedIn profiles using our templates created direct leads within 10 days
100% of participants offering or receiving strategic help from within the group or Directly from Helen
We sEE founders secure speaking engagements, press opportunities or board-level positions before finishing the programme
Most founders close new clients during the programme, including 3 who booked 20+ discovery meetings through improved engagement.
A few snapshots of what to expect…
If you are Looking To…
save your sanity
A safe space with peer to peer supportive circles to tackle challenges, celebrate wins and brainstorm solutions.
SAve time
Best practice knowledge in 7 minute formats that fit around your current commitments - inside and outside of work.
Achieve TANGIBLE PROGRESS
Moving growth to the next level with mindset tools and techniques for true business impact and success.
…Then welcome to the way forward.
We’re always busy on social!
Daily doses of inspiration for busy founders across Insta, Substack, YT + LI…
It’s all free on our socials.
